Early last year we made the switch from DVDs to flash drives for delivering final images to our couples. During this time we had also just undergone a brand re-design, and so we knew we wanted to create a special way of packaging the digital files before mailing them out. One that included special touches and lots of details that went with the new look of our logo. Although we’ve been delivering final images this way for almost a year, we’re finally getting around to featuring our product packaging on the blog!
A DVD in a plastic sleeve or jewel case wasn’t going to cut it for many reasons, and so we decided to start putting the digital photos we send out on flash drives customized with our logo. For wedding photos we wanted a very beautiful care package to accompany the flash drive, one that takes time to open and could be enjoyed. There’s nothing quite like a box tied with a pretty ribbon. It took a lot of time to come up with our plan, and way too many trips to the craft stores before we landed on our current product packaging, but we love it. The hand carved, hand painted, hand stamped love birds accompany every wedding package we mail out. The flash drive sits inside a nest and is secured with twine. Lots of feathers fill the box and it all sits on top of natural shaved wood filler. Beneath the filler our couples will find a canvas bag, filled with a note from the two of us, their print release, and instructions on how to download and care for their digital photos. The box itself is a 10×10 kraft box that’s hand stamped with our logo on the top. A satin gray ribbon holds everything together before being place into the mailer and shipped out!
Betty is in charge of hand crafting this special delivery for each and every one of our couples. Thanks to the new studio location she has her own shipping room! Now she gets to store hundreds of boxes, bags, feathers and nests somewhere other than her dining room table 😉
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